“Anyone can be cool, but awesome takes practice.” —Lorraine Peterson
I’m a public relations superstar. Whether it’s creating a special rapport with my clients, securing radio and TV interviews to boost their books and expertise, organizing top-notch book tours, or scheduling pivotal events, I know how to go above and beyond for clients to get them the exposure they deserve. Using my charming personality and strong work ethic, I’m able to craft clients’ messages in a special way that hooks the media and capitalizes on current trends.
I’m proud of creating a buzz for clients in national magazines like Time, Self, Fitness, Redbook or The Oprah Magazine and getting live featured interviews for them on FOX News, CNBC, and MSNBC — positioning them as experts on news-breaking or trending topics. Of course, booking radio interviews on nationally syndicated shows like Thom Hartmann, Stephanie Miller, and Sirius XM is also a great accomplishment, as is getting book reviews published in Publisher’s Weekly and Library Journal and securing feature articles and author expertise usage in USA Today, Los Angeles Times, Chicago Tribune, Washington Post, and Investor’s Business Daily.
I’m a Southern California native who has lived in San Diego since 2003. After getting my degree from San Diego State University, I worked for nine years for Booth Media Group with the esteemed Peg Booth. During my time there, some clients and a handful of producers and journalists called me “pushy.” I didn’t care for that label, since that word has such a negative connotation, so the next time someone called me pushy, I corrected them by saying, “I’m not pushy. I’m pleasantly persistent!” Effective follow-up and an approach of “pleasant persistence” have paid off; I’m skilled at walking the fine line between the positive type of persistence that opens doors and the negative types that closes them.
When I approached a decade in the business, I decided to take a break to mark a few items off my bucket list. I spent two summers traveling cross-country with my husband in a rented minivan — and am fortunate enough to have visited 45 states and three Canadian provinces. Choosing to not have a set itinerary and instead opt for a “fly-by-the-seat-of-your-pants” mentality was incredibly empowering. Traveling is the best way to rejuvenate a tired mind and I always return from my travels with a renewed vision to tackle my passions.
In October 2016, I decided to concentrate solely on my own work — doing PR for authors — and founded Pleasantly Persistent PR. As the owner/operator of a one-person shop, my clients deal with me exclusively and I can’t wait to start my next campaign with you.
This lovable guy is the personal assistant and official mascot at Pleasantly Persistent PR. He serves the company in a variety of ways, ranging from watching for the mail carrier to greeting clients and making them comfortable.
In addition to his full-time office job, Jack moonlights by working closely with pheasants, grouse, partridge, quail and ducks. As a result, he travels extensively each fall on road trips that have led him through the Rocky Mountains to the prairies of North Dakota and Montana.
After being given up by his mother, Jack was only a few months old when he moved to San Diego and was adopted by his loving family. He enjoys romping in the yard, long walks around the neighborhood, and nap time. He is a treasured asset of the team.
Ethics, Integrity, & Character
Innovation & Creativity
Passionate & Results Driven