As you may have guessed, I recommend that my clients do interviews on both podcasts and radio broadcasts. By limiting yourself to podcasts you are not maximizing your exposure, especially to mainstream audiences that stick to terrestrial radio.
I recommend the podcast-radio approach to all clients, especially those who want exposure beyond their niche demographic and are looking to:
Remember, you may be a regular listener of a lot of podcasts and have a lot of friends who are also avid listeners in the podcast sphere.
But your beloved grandma probably isn't.
She's still tuning into Mark Levin or Fresh Air
with Terry Gross every day at the same hour on her local AM or FM station. She's not going to pick up her smartphone to stream a podcast any time soon.
And there are a lot of grandmas out there.
Not only are you missing out on a sizable population that only listens to radio, but are skipping an older demographic known for word-of-mouth advertising.
So remember you heard it here folks: radio is not dead! Don't skip out on this important platform when promoting your book or project.