Pleasantly Persistent PR Blog
The Book PR Life
Learn about book publicity, and writing and marketing tips,
from a seasoned PR book pro.
  • Approaching a Publicist as an Asset
    March 6, 2023

    Approaching a publicist as an asset - not an expense - is advantageous to a PR campaign.
  • How to Pitch Trending News Topics
    April 26, 2022

    Learn how to incorporate trending stories into effective publicity pitches.
  • Yes, It's an Email-Centered World, but Phone Pitches Are Still Important
    December 15, 2021

    Phone pitching has distinct advantages over email pitches and should absolutely be a part of your publicity outreach.
  • Looking Back on My Life (So Far) as a Successful Book Publicist
    September 29, 2021

    On my 40th birthday, I look back on the road to owning my own successful book publicity business.
  • Good PR Professionals Are Like Olympians
    August 3, 2021

    We can't mimic an Olympian's physical feats, but there is plenty to learn from their grit, determination and commitment to strategy.
  • How to Sell a Book in an Interview
    June 24, 2021

    Make the most of your coveted interview time with these tips that can help boost book sales.
  • How to Be a Paid Speaker
    May 26, 2021

    Paying your dues with free speaking gigs, building a killer website and mastering the art of the pitch are just some of the things you'll need to do to become a paid speaker.
  • Radio vs. Podcasts
    April 26, 2021

    Know the benefits of each platform. Hint: they are both valuable.
  • How to Become a Thought Leader
    March 27, 2021

    Learn 6 tips on how to become a thought leader in your niche.
  • 6 Tips to Slay Your Zoom Media Interview
    February 17, 2021

    Learn what to do and not to do so you come off like a pro during your next Zoom media interview.
  • New Year, New You: How to Pitch a Nonfiction Book for the New Year
    January 19, 2021

    The new year can be a PR goldmine. Learn how to create a New Year's pitch and when to do it.
  • How to Pitch During COVID
    October 27, 2020

    Explore the challenges particular to pitching during COVID and tips on how to successfully pitch during the coronavirus.
  • How to Become a TV Political Commentator
    September 23, 2020

    Learn five tips on how to transition your career into TV political commentary. Tip 1: Write a book!
  • The Secrets to Nonfiction Book Publicity
    August 20, 2020

    The big secret: use your book topic and expertise to your advantage when pitching to media outlets.
  • Great Nonfiction Summer Reading
    July 20, 2020

    Consider exciting nonfiction subgenres, like memoirs and self-help, and specific titles to add to your summer reading list.
  • How to Create a Marketing Hook
    June 17, 2020

    Learn how to connect your book to news or trends of interest and land the media spots you want.
  • 10 Tips for Giving a Great Media Interview
    May 15, 2020

    Come up with a killer elevator pitch, be upbeat and personable, wear comfortable and conservative clothes, and more tips on giving a great media interview.
  • Advice for First-Time Authors
    April 15, 2020

    In a nut shell: write the best first draft you can, and determine whether to self-publish or go the traditional publishing route.
  • Is a Book Publicist Worth the Money?
    February 15, 2020

    Find out what a book publicist does and if working with a publicist is worth your investment.
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